DIGITAL PR IS AN ESSENTIAL PART OF MARKETING TODAY
HMBC CAN HELP YOUR TEAM MASTER THE DIGITAL PR SKILLS THEY NEED.
Over the past five years the media landscape has transformed radically. People are sharing news and information online and in effect traditional media houses are feeling the pinch. The Pew Research State of the Media Report says newsroom cutbacks mean that there are now fewer than 40,000 full-time newsroom employees in the US for the first time since 1978.
This means journalists are under pressure and newsrooms no longer have the resources to dig deep and cover all the stories they’d like to. This opens to the door for some amazing Digital PR prospects. Working with a qualified Digital PR agency can help you benefit from these novel avenues of content, earned and social media.
Branded (Owned) Content: This is your website, newsroom, blog, social profiles, document-sharing sites, image and video galleries. It can also include content you’ve placed on other sites via syndication services – similar to the old advertorial. HMBC has been a pioneer in this area of digital PR. We can train your staff to produce content or as your Digital PR Agency, we can handle some of the work load for you.
Content Partnerships: Work closely with the media and help them cover stories in your industry. Offer them in-depth information, research, experts and visual assets to improve and extend the story. Create partnerships with online sites and blogs that need content. Our team can help you dominate this innovative area of Digital PR.
Digital Media Relations: Discover what the media and the journalists require. Use social media to discover and interact with the right journalists. Provide them content and the tools that help them do their job better.
Blogger Relations: Many of the journalists who have been laid off are now bloggers. There are also hundreds of thousands of bloggers writing passionately about every single topic, you name it and you have a blogger. You can find the right bloggers and get to know them. If you build a bond with them and provide them with outstanding content that will cater to their readers, they’ll write about your brand. Blogger outreach is one of the areas where we’ve produced excellent results for our clients.
Influencers, Evangelists and Brand Ambassadors: Every section of your stakeholders has people with significant influence. Finding these people and building a relationship with them is critical. They could be a member of the media, industry analysts, or just a member of the public with a large and engaged following. Part of Digital PR is finding the true evangelists and turning them into Brand Ambassadors.
Measurement: Every single action of yours can be tracked online. Analytics is an essential part of Digital PR. Your team has to understand how to track and analyze where the content goes, who picks it up and republishes it, who tweets and retweets it and who responds to the content. It is possible to measure outcomes rather than outputs in Digital PR. Google Analytics has a PR Dashboard – which can be installed for you and we can show you how to set PR goals that can be tracked to show your ROI.