Ruby Hall Clinic Wanowrie

Opportunity: A well known name in the Health & Wellness Industry in Pune aiming to augment the visibility of their new State-of-the-art boutique Hospital. The aim was to publicise, create Word-of-mouth & improve upon footfalls.

Challenges: Located on the outskirts of Pune in a sparsely populated area with limited scope for local advertising. Lack of appreciation for technologically advanced procedures in the masses. Lack of awareness about Social causes supported by Ruby Hall.

Actions: A fresh Social and Digital PR campaign on Facebook, Twitter, YouTube and Digital Newswire agencies targeted at the educated middle to high income individuals and families was initiated with clear messaging about Ruby Hall being at the forefront of Technological innovation and Philanthropy. Creating an emotional connect online to compliment their BTL measures on ground became essential with very favourable outcomes. Also, post a detailed analysis of customer engagement, an effective Lead Generation campaign was launched via Search Engines capturing the essence of their key surgical procedures and their USP’s

Results: The campaign recorded an average spike of 150% in Social Likes, Followers and Views from a purely regional audience with a staggering 15000 page views on Facebook in Q1 itself. Their website recorded an unprecedented growth of 500% in monthly traffic through a combination of Digital PR, SEO and SEM measures.