Thane Municipal Corporation
Opportunity: With years of experience managing local administrative bodies, we work closely with the PR team at TMC to comprehend, complement and fine-tune their overall digital presence. Some recent campaigns were to support their bid for the “Smart City” initiative by encouraging public participation & their ambitious Tree Plantation Drive in the years 2015 and 2016.
Challenges: Digital unawareness, Language barrier (Marathi Only), creativity deficit.
Actions: A detailed presentation in a classroom environment was conducted to educate the top brass and explain shortcomings and amendments to their existing setup, site and social platforms. Create quality content and engagement opportunities online including running contests, digital invites, social posts and emailer campaigns in the regional language.
Results: 30% increase in actual public participation on ground, 20% spike in Social Likes & Followers.