HomeCreed Wardrobes Online

Opportunity: Homecreed is a dynamic ecommerce marketplace for quality wardrobes in India. With the online marketplace growing at 30% CAGR per annum, Homecreed has the potential to reach new heights with the proper publicity campaigns coupled with quality product proposition.

Challenges: New entrant, Cluttered ecommerce space, pressure on margins, limited promotional budget.

Actions: Armed with a concise “Go to Market” plan and full-fledged secondary market research, Homecreed was enabled through a series of Digital PR and Social Media tactics, ably supported by a robust Search Engine marketing plan encouraging users to test & adapt to their “Design your Wardrobe Online” tool for a more personalised experience. To further increase traction, Homecreed is being gradually mentored to become a complete Wardrobe solutions provider; from refurbishing, exchange programs and much more.

Results: Launched the complete Digital marketing campaign in 20 days flat, comprising of On-page and Off-Page SEO, Social Profiling, conceptualisation and implementation of Search Engine Marketing, 200% and 250% increase in social interaction (Likes, Followers and views) and website traffic respectively. Creation of over 100 backlinks through social bookmarking and much more.