case-studies-pr

Public Relations Case Study


  • Richfeel Trichology Centre

    Richfeel Trichology Centre

    Brief

    To maximise media exposure for Richfeel and creating PR avenues to optimise sales pan-india.

    Tasks Performed

    • Keep media updated on all technological and regional developments.
    • Exposure for the Founders through media interviews, speaker opportunities, participation in events & exhibitions.
    • Pursuing Industry relevant awards on behalf of the company.
    • Media planning - Negotiations - media buying.

  • Body Art Fitness Centre

    Body Art Fitness Centre

    Brief

    Maximise Visibility and re-establish brand authority in Mumbai through strategic media planning and targeted media exposure.

    Tasks Performed

    • Networking on behalf of the Founder.
    • Propagating the key USP's and unique workouts available at the Centres.
    • Arrange media interactions and event opportunities for Mrs Navaz Modi Singhania (Founder).
    • Multiple Press releases and coverage in industry relevant media publications.
    • Radio interviews.
    • Magazines with Regional and national coverage.
    • Strategic PR consultancy.
  • Mrs. Earth 2015 – Priyanka Khurana Goyal

    Mrs. Earth 2015 – Priyanka Khurana Goyal

    Brief

    Create an identity for the recently crowned Mrs. India 2015. Bringing to the fore all her talents, social aspirations and her humanitarian efforts leading to her crowning at Mrs. Earth 2016 in Jamaica.

    Tasks Performed

    • Creating a personality profile, arranging professional photoshoots and body of work.
    • Multiple Press releases and coverage in print media.
    • Radio interview.
    • Magazines with Regional coverage.
    • Strategic brand consultancy.
    • Chief guest opportunities at events, exhibitions, Show stopper opportunity at prominent Fashion show and at events supporting social causes.
  • Syenergy Environics

    Syenergy Environics

    Brief

    Creating awareness about Mobile Radiation and its harmful effects. Propagating the use of the multiple radiation protection solutions in the process.

    Tasks Performed

    • Networking on behalf of the Founder Mr Ajay Poddar in Mumbai.
    • Propagating the key USP's and health benefits of using the Envirochip (Mobile radiation protection).
    • Arrange media interactions and event opportunities for the Founder at educational institutions and exhibitions.
    • Multiple Press releases and coverage in B2B and B2C media publications.
    • Radio interview.
    • Magazines with Regional and national coverage.
  • Ruby Hall Clinic

    Ruby Hall Clinic

    Brief

    As part of a campaign to augment their digital footprint, we undertook a compact yet effective Digital PR campaign to promote their technologically superior medical facilities, in-house consultants and philanthropy initiatives.

    Tasks Performed

    • Arrange media interactions for the CEO with Journalists.
    • Multiple Digital Press releases and coverage in B2B and B2C relevant website.
    • Coverage in Magazine with Regional and national coverage.
  • Life Changing Mudras by Deepa Vaswani

    Life Changing Mudras by Deepa Vaswani

    Brief

    Create an identity for the Yoga Mudra Expert and introduce Deepa to the media community and the public as a whole.

    Tasks Performed

    • Networking on behalf of Deepa across a large spectrum of Media publications.
    • Conceptualizing and placement of the practitioner's profile and key USP's of the Yoga Mudra 'way of life'
    • Arrange media interactions by inviting note-worthy editors and journalists for Deepa's personal consultancy.
    • Speaker opportunities for the client.
    • Multiple Press releases and coverage in industry relevant media publications.
    • Radio interview.
    • Magazines with Regional coverage.
    • Strategic brand consultancy